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How to Advertise Your House for Rent | Salem Property Management Education

Mendell Gosnell - Monday, October 16, 2017

Advertising your house for rent has an impact on your vacancy time and the type of tenant you attract. Today, we’re talking about some of the things to consider when you’re putting together an advertising strategy.


Advertise House for Rent: Curb Appeal

In previous blogs, one of the most important things we have talked about is curb appeal. You need to make sure your house looks appealing before you begin advertising it. So, make sure it looks good when potential tenants approach the property, and clean up any weeds, debris, or trash on the outside of your home.


Crafting Advertisements

The ad you run should make people want to see the property. Whether it’s a yard sign, flyer, or a posting on Craigslist and other online sites, you want to grab the attention of prospective tenants. Talk about the amenities that are included, the square footage of the property, and the number of bedrooms and bathrooms. Paint the best picture you can.


Photos and Videos

We highly recommend good video equipment and excellent lighting. If you have blinds, open them up, and get good light for your pictures. Take enough photos to really show the property. If you can, do a video tour of the property. That will mean fewer calls, but higher quality calls. The potential tenants already saw the house through the video, and they remain interested. That wastes less of your time.


Responsiveness and Availability

Have a good contact number and answer any calls and emails promptly. People are in a hurry, and they’ll want to see the property right away. If they can’t, they’ll move onto the next property so they can move in quickly. 

Having everything in place will go a long way towards renting your house and finding a high-quality tenant. Remember to screen carefully and follow all fair housing guidelines. If you have any questions about how to advertise your house for rent or anything pertaining to Salem property management, please contact us at Centurion Real Estate Management. Good luck, and happy investing.

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